Cafés
The Chalkboard Menu Is a Promise Written This Morning
A chain menu was locked in months ago, maybe longer. Someone in a head office, somewhere, signed it off for the season and moved on. The chalkboard menu on the wall of your local…
Why the £5 Seaside Donut Is Not a Rip-Off: The Maths Behind the Summer Window
That £5 donut is not greed. It is a business doing twelve months of arithmetic in three.
You Are Already Spending the Money: Why Affording It Was Never the Point
Someone in my comments told me they love the idea of supporting the high street, but they simply cannot afford it. I want to be very clear about where I stand, because this one…